The Company
OPRO is the worldwide leader in tooth protection for Rugby, MMA and other extreme sports.
The Challenge
OPRO engaged Optimizon to increase sales on Amazon whilst controlling pricing and presenting the brand in a consistent way with other marketing. This was essential to protect the OPRO brand on Amazon in the UK, Europe and USA.
The Solution
Optimizon helped create the OPRO Amazon account from a standing start. This included creating listings for all products and setting up a well converting PPC account.
“We were impressed that Optimizon came to our factory and looked at the manufacturing process to be able to write the correct content and make sure our products were listed in the correct variations”, said OPRO Sports Marketing Director, Daniel Lovat.
The Results
The new optimised listings quickly ranked on the first page of Amazon search result with more than 40% of OPRO’s products finding the #1 spot. In the first complete month from the start of the project, sales were double that of the entire previous 6-month period.
“We were impressed that Optimizon came to our factory and looked at the manufacturing process to be able to write the correct content and make sure our products were listed in the correct variations”, said OPRO Sports Marketing Director, Daniel Lovat.
