The Brief
It’s always a joy working with the e-comms team at RB, so when they approached us to manage and launch Dettol Antibacterial Laundry Cleanser on Amazon, we knew the market potential would be huge (especially since the onset of Covid-19).
Adding Dettol Antibacterial Laundry Cleanser to your wash to kill 99.9% of bacteria, so consumers can be super-confident that their laundry is hygienically clean every time. And, with increased consumer vigilance around cleanliness and hygiene since the onset of Covid, this product took the market by storm!
The laundry care market is valued at 53520 million USD in 2020 and is expected to grow annually by 3.0% (CAGR 2020-2025), so our role at Optimizon is make this product as enticing, essential and available as possible to online consumers.
The Challenge
- Premium A+ audit/recommendations and wireframe development
- Creating awesome A+ Premium Templates (Parent – brand SKUs)
- Design research and concept development
- Premium A+ copywriting
- Building A+ Premium modules and live testing
- Submit to Amazon, monitoring and managing
- Account management to amplify sales
Accelerating Sales
Dettol maker Reckitt Benckiser has continued to flourish throughout the Covid-19 pandemic, as the company recently reported a 20 per cent hike in cleaning product sales during the third quarter of 2020.
“Optimizons very high quality content comes from a place of experience. Very responsive, extremely thorough with detail and fantastic customer service. So far 10/10, 100% recommended!”
Emma Bennett, eCommerce Content Manager at RB
