Amazon Paid Advertising

We offer two types of Amazon Paid Advertising – PPC and Display (via DSP)

When you’re serious about maximising your sales on Amazon, paid advertising is the best way to get your products in front of potential customers. A few years ago, an organic search may have been enough, but now the marketplace is crowded, and competition is fierce. Every year our clients spend over £1m on Amazon advertising.

Traditional Amazon PPC Advertising

Traditional Amazon advertising includes Sponsored Products, Sponsored Brands, Display Ads and Video Ads. Unlike Google display or PPC ads, no copy is required for Amazon Sponsored Brand or Sponsored Product ads. Amazon creates a native-looking ad from your title and image.

Fixed Price or Pay Per Click

The ad can be bought to give you a guaranteed number of impressions at a fixed price or Pay Per Click, an auction-based model in which you agree a price only pay when a shopper is sufficiently interested in your product or brand to click on the sponsored ad.

Seller Central or Vendor Central

If you are on Seller Central, you can buy ads on Amazon, IMDb and other sites owned by Amazon.

Or if you are on Vendor Central, you can also target your audience on third party sites.

Amazon Ads

Amazon is the largest marketplace in the World and has grown by over 50% in the UK alone this year. If consumers are going to Amazon to find and buy their products, it makes sense to increase your visibility in this marketplace. Optimizon can help you achieve higher returns on investment via Amazon Ads.

We're Here to Help!

Optimizon is an Amazon preferred partner advertising agency. Our Amazon Consultants are the leading industry experts. The entire Optimizon team is Amazon Certified in Sponsored Adverting, Planning and Strategy and DSP.

A well-structured ad campaign aligned with fully optimised listings can be the most effective way to achieve maximum sales on Amazon. If your advertising isn’t helping you reach your business goals, get in touch now.

Amazon DSP

Amazon Demand Side Platform

Even if you don’t sell on Amazon, you can still advertise your products on it – and on other platforms owned by Amazon, such as IMDB and Fire TV. These campaigns are known as ‘link-out’ campaigns as traffic will be directed back to your website.

There are several Demand Side Platforms (DSP) around that you can use to purchase your digital programmatic advertising. Like Amazon DSP, they all allow you to buy display and video ads wherever your customers might be browsing and use a wide range of different targeting options.

TARGETING

Precision targeting with Amazon DSP

But that’s not the only benefit. All DSPs have data about their customers – lifestyle, interests, and so on. But no other DSP has rich data about how real customers buy based on billions of shopping patterns across the customer decision journey.

That gives you the enormous potential to reach the people who are most likely to want your products, just at the moment they’re interested in buying.

How you can buy programmatic advertising through the Amazon DSP

Unlike the traditional PPC model where media is purchased on a cost-per-click basis, you can purchase ads programmatically via the DSP on a cost-per-thousand impressions (CPM) model.

It’s also much more flexible. As an advertiser, you can bid on impressions through Real-Time Bidding (RTB) or strike a deal with publishers to buy a guaranteed level of inventory. You can serve your ads both on Amazon and off of Amazon to make sure you are reaching the user at the right place, at the right time.

experience excellence

Why buy through the Amazon DSP

Amazon is not the only media seller with a DSP that allows you to buy your ads programmatically. There are many other large players in the market, including Google DV360 and The Trade Desk.

Amazon DSP, however, has some unique benefits that no other platform can match.

The primary benefit is Amazon’s incredible data, based on billions of shopping patterns across the customer decision journey. Other DSPs have data based on behaviour or lifestyle, but only Amazon has the knowledge about actual purchase patterns. If you have products to sell, then Amazon is like a goose laying golden eggs of data.

Secondarily, it allows you to place your ads on premium inventory no other DSP has access to. If you want to be seen on Amazon or in front of anyone watching Amazon Fire TV, you have to buy through the Amazon DSP. The same goes for other valuable sites owned by Amazon, such as IMDB.

Contact us today to tell us about your business goals.

Our programmatic experts are waiting to talk to you about setting up your campaigns and getting the highest returns at the lowest cost.

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