Amazon content is the key to Amazon optimisation. It includes images, videos, listings, A+ Content and Amazon storefronts.
Getting these right is the difference between a struggling Amazon presence and a healthy stream of sales.
At Optimizon we understand the crucial role Amazon creative elements play when it comes to selling products and building brand identity. Our clients trust us to protect their brand and create a consistent brand experience, whether on or off Amazon, through the work of our talented copywriters and designers.
We take great care to ensure that our creative assets not only adhere to your brand guidelines, but also meet Amazon’s strict requirements, which are subject to frequent change. Our content creation team works hard to stay on top of these changes, so that our clients can rest assured their brand is always well-represented and compliant with Amazon’s policies.
A+ is a tool available to professional sellers on both Vendor Central and Seller Central. (Until recently, it was known as Amazon Enhanced Brand Content on Seller Central).
Amazon A+ brand content is a valuable tool for brands that want to enhance their listings on the platform and provide customers with more detailed information about their products. The content can be customised to fit the specific needs of each brand and product, allowing for greater flexibility and creativity. Additionally, Amazon A+ brand content includes live text that is optimised for search engines, providing an added SEO benefit for brands.
The comparison chart is another useful feature that allows brands to cross-sell related products to customers, increasing the likelihood of additional sales.
Amazon’s storyboard feature is a powerful tool for brands that want to enhance their product listings and create a more compelling shopping experience for customers. It enables businesses to showcase high quality storyboard images to bring their unique brand values, look and feel into their page. This allows customers to connect with the brand on a deeper level and builds a sense of trust and familiarity.
Storyboard images also enables brands to create an immersive experience for customers, guiding them through key product features with carefully worded descriptive captions. This helps customers better understand the product and encourages them to make a purchase.
Another benefit of Amazon’s storyboard feature is the ability to create a mobile-friendly, swipe-through experience similar to Instagram. This provides customers with a seamless and enjoyable shopping experience, resulting in increased engagement and better sales.
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Launched last year, Amazon Brand Story provides businesses with an excellent opportunity to enhance their presence on the platform and add extra brand assets that reflect their values, history and mission. This feature also allows for an interactive swipe-through experience, making it easier to guide customers through the brand’s story and build a connection.
By using this feature, brands can create a more immersive customer journey to increase engagement and build trust with potential buyers. Amazon Brand Story is highly flexible, allowing businesses to tailor it to their specific needs and objectives. This makes it possible to create unique, engaging content that truly reflects brand identity.
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Amazon Storefronts are a powerful tool that brands can use to create a custom shopping experience that mirrors their website. With this feature, businesses can gather analytics and data on people shopping on their storefront, allowing them to make fully informed, data-driven decisions.
One of the key benefits of Amazon Storefronts is the ability to create shoppable images with tags that link directly to product listings. This makes it easier for customers to discover and purchase products, while also creating a more engaging and interactive shopping experience.
Amazon storefronts offer brands a central location to showcase their range of products in full, and act as a mini ecommerce website within Amazon’s platform. They create a unique shopping experience for customers complete with featured content, branded graphics and imagery. Amazon storefronts have become a crucial tool for businesses to drive sales and enhance their online presence, making them a valuable component of any e-commerce strategy.
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Before the start of any Amazon creative work, our team of SEO specialists conduct thorough keyword research to identify those high volume, highly relevant terms that will drive the most traffic to your listings.
These carefully selected keywords are woven into every facet of your listing, from the product title, through the bullets and into the back end. Our diligent approach to SEO is critical in improving relevancy and getting your listings found organically.
If you struggle to find trusted writers and designers with the skills to create excellent Amazon content that reflects your brand and convert shoppers into customers, we can help.
Getting in touch is easy! Click the button below to request a call back from one of our Amazon Optimisation Consultants at Optimizon, UK.
Our philosophy is simple; we use data-led insights to generate more sales on Amazon, eBay, Walmart, B&Q, Tesco and other marketplaces.
London Office:
The Clove Building,
Maguire Street,
London, SE1 2NQ
Regional Office:
Pure Offices, Kembrey Park,
Swindon SN2 8BW
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